2011 – 2019Īfter eight years of the logo’s existence, its owners decided to conduct a minor redesign. It is used as a separate emblem when it needs to be placed in a limited space. Unlike the rest, it is white, clearly standing out against the cobalt background. It is placed in a separate blue square with rounded corners. The ends of the letters “k” and “d” have the same height as the dot above “i” and the capital “L.” The letters are lowercase (except for the initial one), black, and sans-serif. In the first half of the image – the word “Linked” is made in Source Sans font: Light and Semi-bold font. The debut version was created in a business style – practical, without frills, immediately setting a serious tone. The platform has over 500 million registered individuals from 200 countries worldwide, covering 150 fields of activity. It’s a social network designed to find the necessary specialists and establish business cooperation. It consists of the word “Linked” and the preposition “In.” There is a barely noticeable space between them, allowing the elements to seem to merge. Over the years, it has changed twice, but very insignificantly, remaining the same as it was at the beginning. The company’s emblem appeared immediately after its opening and is contemporary. All key development periods in the partner platform are reflected in its symbolism. In January 2017, it became the property of Microsoft, which purchased it. In the first half of 2011, it applied for an IPO and, by summer, was registered on the New York Stock Exchange. Officially, the company’s career and logo began at the end of 2002, but the service actually started working in the spring of 2003.

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